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Anhui Federation Agricultural Technology Co., Ltd. was established in 2013 and is a modern ecological circular agriculture enterprise specializing in agricultural and forestry planting, grain processing and sales. It is a key leading enterprise in agricultural industrialization in Anhui Province. For the past 9 years, we have been vigorously developing circular economy and creating green organic ecological agriculture. The "Xiaohe Village" brand rice has passed organic and green certification, and is the authorized user of the landmark product "Hanshan Rice". In December 2018, the company's "Xiaohe Village" trademark was selected as a provincial trademark brand demonstration enterprise by the Anhui Provincial Trademark Brand Demonstration Enterprise Promotion Committee; In May 2019, the Ma'anshan Federation of Trade Unions awarded the company the "May Day" Labor Award for Advanced Collective; In September 2019, Wang Chuanping, the person in charge of the company, was awarded the honorary title of "Top Ten Industrial Development Leaders" in the city; In 2020, it was rated as a demonstration base for the production, processing, and supply of green agricultural products in the Provincial Governor's Triangle; In 2022, jointly establish a provincial-level science and technology special envoy workstation with Anhui Agricultural University.The company has 9 utility model patents and one high-tech product. Establish comprehensive breeding enterprise standards for green rice, rice fish, rice shrimp, and rice turtles. Gradually transitioning from a county-level "workshop style" enterprise to a well-known agricultural benchmark enterprise with certain influence within the province and even across the country. We are currently creating the Hanshan Provincial Agricultural Science and Technology Park.Anhui Federation Agricultural Technology Co., Ltd. is currently establishing a provincial-level agricultural science and technology park and plans to cooperate with the UK in agricultural technology to explore modern green vegetable cultivation.
The company has driven a total of 572 impoverished households through land transfer, rice and shrimp co cultivation, financial poverty alleviation, branded grain orders, and "green tourism" industry poverty alleviation projects, with an average annual income increase of over 3000 yuan per household. In October 2018, the company was jointly recognized by the All China Federation of Industry and Commerce and the State Council Poverty Alleviation Office as one of the top 100 advanced private enterprises in the country for the "Ten Thousand Enterprises Helping Ten Thousand Villages" precise poverty alleviation action.
Since 2016, with the support of agricultural and rural departments at all levels, the company has established a federal grain industrialization consortium, vigorously implementing the driving model of "leading industry+leading enterprises+order bases+cooperatives+green rice farmers", and promoting the "Xiaohe Village" brand order agriculture of over 36000 acres. Incorporate the pre production, mid production, and post production stages of agriculture into the standardized management track. Adhere to the concept of green development, actively promote unified prevention and control, biological prevention and control, and pursue zero increase in pesticides and fertilizers. Establish modern agricultural production, education, and research bases and incubators. We will conduct experiments, incubation, and demonstration promotion on production materials such as seeds, agricultural machinery, and agricultural inputs. The company has taken the lead in carrying out the construction of the agricultural Internet of Things in the province, and has established a quality traceability system. Through the public brand quality traceability and supervision platform in the Hanshan rice region, the Anhui Province agricultural product quality and safety supervision and traceability platform, and the National Agricultural Product Quality and Safety Traceability Management Information Platform, the company applies QR code technology to carry out full process quality traceability. Consumers can have a more convenient understanding of the company, products, and enhance their loyalty to the "Xiaohe Village" brand.
After more than 9 years of rapid development, the agricultural secondary industry of Anhui Federation has also begun to take shape. As of the end of 2019, an industrial chain led by green rice processing has been formed. And extend the transformation of the industrial chain from low-end to high-end. It has gradually expanded to organic rice, green rice, functional rice (glutinous rice, black glutinous rice, egg Fried Rice, porridge rice, etc.), and the series of products such as Guoba and pure grain Baijiu made from high-quality by-products of rice processing (germ broken rice), with market share steadily increasing. Create more job opportunities, drive impoverished households in the surrounding areas to lift themselves out of poverty and increase their income, and work together to promote food security and high-quality agricultural development.
The company has launched ten "reassuring grain and oil demonstration stores" in the local market to establish flagship agricultural product stores, and to do a good job in sales and promotion in the region. At the same time, private customization and targeted sales of company WeChat mini programs will be implemented for some high-end customers. The products have gradually entered the local listed enterprises such as Anderley Supermarket, Huirun Supermarket, Tianrunfa, TESCO Group and other large supermarkets.
The company implements a strong alliance strategy and signed a comprehensive strategic cooperation agreement on green agricultural products with Tianyi Zhongfu Company of the State owned Assets Supervision and Administration Commission's Aging Industry Committee in 2019. Both online and offline efforts are being made simultaneously. We have collaborated with the Lishui Chamber of Commerce in Zhejiang, leveraging its vast supermarket network advantage to smoothly enter over 100 supermarkets under its umbrella, including Shanghai, Nanjing, Hangzhou, Hefei, etc., with a series of products such as "Xiaohecun" brand Hanshan rice. Deeply cultivating the market in the Yangtze River Delta and developing in the Guangdong Hong Kong Macao Greater Bay Area, we have been cooperating with Dongguan CR for three years and will enter the national system of CR Supermarket. We will accurately connect our high-quality agricultural products with the huge consumer market of the affluent population in the Yangtze River Delta and the Guangdong Hong Kong Macao Greater Bay Area, achieving an annual sales revenue of over 100 million yuan.
The company adheres to the business philosophy of "New Rice, New Rice, Heart to Heart" and focuses on brand products as its strategy. May we work together to create a better life!
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